![]() Through a suite of digital tools, Signpost provides up-to-date information in multiple languages on legal rights and documentation, accommodation, transportation, medical care and more to people who are in transit or starting life in a new country. Signpost expects to add employees to its headquarters this year, as well as to its offices in Austin and Denver.New York, NY, DecemSignpost, a partnership between the global humanitarian organizations Mercy Corps and the International Rescue Committee, has reached 1 million refugees, asylum seekers and crisis-affected communities with critical information across seven countries and three continents. When we consider the strength of the team, their focus on execution, and the magnitude of the market opportunity that sits before them, we couldn’t be more excited to partner with Signpost.” “The turnkey setup and level of automation in Signpost’s platform, as well as their ability to follow through on reviews and engage the modern customer well beyond their first interaction is what really sets them apart. “HighBar’s investment is a vote of confidence in the right approach to applying technology to level the playing field for local businesses,” said HighBar Partners managing director Brian Peters, who intends to join Signpost’s board of directors. Signpost says that most local businesses leveraging its tools see a 34% improvement in ratings and 14% increase in revenues. It’s a message that’s resonated with Signpost’s over 20,000 customers, who’ve used its tech to scrape behavioral data on 70 million shoppers across the U.S. “Too often, they don’t have the time or resources to devote to marketing, which can make the difference between the success or failure of their business.” “Local business owners struggle to manually create and maintain a customer list and to send consistent marketing communications,” said Wall. He cites stats from a Search Engine Land survey conducted last year, which found that at least 82% of smartphone shoppers conduct “near me” searches and that 90% are likely to click on the first set of results. The way Wall tells it, businesses depend heavily on customer reviews in local Google Maps, Facebook, and Yelp searches for growth. Mia - Signpost’s automated assistant - then intelligently detects things like purchases and solicits feedback or reaches out to customers who haven’t made purchases recently, and it helpfully flags buyers who leave positive reviews as promoters. Its full-featured payments solution - Signpost Payments - comes with complimentary card reader, and the Signpost’s customer success team provides tips and tailored advice to increase engagement and revenue.Īfter an onboarding process that Wall says typically takes less than five minutes, Signpost connects to a client’s phone systems, email providers, and other key services like Mindbody and Quickbooks, and collates the customer contact information it uncovers in a master database. It’s able to capture the contact information of folks who call, text, email, or buy something from a business, and it autonomously sends personalized messages designed to drive feedback and acquire new customers. Signpost’s customer relationship management suite boasts tools aimed at automating data collection and cross-channel marketing. “Signpost puts the power of the world’s largest marketing departments in the hands of local business owners and empowers them to instantly capture their customer data, get better online reviews, and win new repeat business automatically and effortlessly.” businesses and account for nearly half of GDP - have been left behind,” said Wall. “While large corporations have used powerful marketing technology to drive extraordinary growth for years, local businesses - which make up 99.7% of all U.S.
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